Core values transformed my business and allowed me to exit with joy and confidence.
Create Freedom Bring 10X Value Listen And Care Take Extreme Ownership Enjoy The Journey
Meet You
You started your business to bring fulfillment to your life and others, and you are passionate about what you do.
You are ambitious, and committed.
You know how to make your product or deliver your service well, and you have ideas to improve it.
Your business is doing well and you want to scale to a minimum of 3-5x what it is today.
You work too hard. You’d like more time for family, friends, and rejuvenation.
You still love it but there is so much to be done and so much to improve that sometimes it seems overwhelming.
You know that you have to work ON your business but you simply cannot find the time.
You are ready, willing, and able to take your company to the next stage of success.
Meet George
I love to build things. One of the joys of my life was to build a great company.
My business eventually provided me with complete time and money freedom. But it wasn’t easy or quick. I got help along the way from some great coaches, mentors, and business systems. I realize now that if I had got that help earlier, it could have accelerated my journey by years. Years of freedom.
I am committed to having life changing impact for the owners that I work with. I have received millions in ROI from the systems and strategies that I will share with you. Success for me means that you receive similar ROI, and that you look back on our time together as the best investment you ever made.
I am a keen amateur athlete, and I do some of my best thinking when I am working out or running. This led me to The Athlete Analogy, a way to imagine and visualize your business as you would like it to be operating.
Business Journey
Starting with nothing and refusing any kind of debt, George battled through the great recession and built a profitable, systems driven business providing employment to 40 families and making him successful beyond his biggest dreams. Longer version here.
The Athlete Analogy
Think of your favorite sport. The athletes that you admire train hard.
Imagine them having the game or race of their life. With joy, power, and determination, they are winning. They are in the zone. In the flow. They keep moving forward, improving step by step, no matter what.
The winning athlete maintains relentless focus on all aspects of their performance.
The winning athlete is an analogy for a winning business.
Vision and Leadership is the heart and soul of your business
Sales and marketing are the legs that drive your business forward
Process and Systems are the core of your growth strategy
Meetings, priorities, and KPIs are the training that builds your muscles
Cashflow is the fuel that keeps your business going
Inspiring leadership, efficient and repeatable processes, effective sales and marketing, and ongoing positive cashflow are the essential ingredients for success. Neglect any for too long, and you will fail. Get them all running well, and you will accelerate and succeed beyond your dreams.
Real world help that you can use.
Comprehensive content
Actionable help with Leadership, Communication, Sales and Marketing, Systems and Processes, Cashflow, KPIs, and Personal Productivity.
Short and sweet
Not bloated business-speak. Focussed help and accountability that will transform your organization like it did mine.
Based on experience
True empathy for your challenges and successes from someone who has been there. Curated content based on lessons learned.